Show the wiring
We diagram lists, UTMs, and exclusions before touching platforms so handoffs stay legible.
Audience design · Incheon studio
Social Media Audience Targeting, taught as operations
- Platform-specific audience models with documented exclusions
- Persona cards that survive CRM and creative handoffs
- Measurement-ready tests without theatrical promises
Signals we track internally
38
Cohorts hosted since 2019
9.1
Median session satisfaction (10-pt)
6
Cities with returning teams
11
Average mentor response (hours)
17
Labs refreshed after UI changes
Teams that rehearse with us
Trusted by pods at Han River Media Collective, Docklight Retail Labs, and Pinefield Analytics for quarterly refreshers.
Han River Media Collective Docklight Retail Labs Bluearc Studio Pinefield Analytics Maru Growth Desk Seaside CRM Guild
Inclusions that survive handoff
Name what is unknown
Briefs include explicit gaps — better than fake precision that wastes ad spend.
Keep critiques kind
Feedback targets the work, not the person; we model that in every critique block.
Retire modules fast
When platforms change, we sunset screenshots instead of pretending they still hold.
Live redlines
Cohort calls include live redlines on real brief fragments — names and numbers scrubbed — so you see how we challenge vague targeting language.
Programs open for enquiry
Meta Ads Audience Labs
Build Advantage+ aware segments, exclusion stacks, and naming conventions that survive handoffs to media buyers.
Persona Blueprints for Paid Social
Translate qualitative interviews into paid-social-ready persona cards with signals, exclusions, and creative hooks.
Interest Stacks That Hold
Layer broad, thematic, and tight interests without collapsing delivery — includes decay checks for seasonal spikes.
Creative-to-Audience Matching
Pair hooks, formats, and lengths to audience states — awareness, consideration, retention — without generic matrices.
The flow from brief to live cells
- 01 — Intake
We read your brief like a media ops lead: lists, UTMs, exclusions, creative versions.
- 02 — Diagram
Paper or FigJam sketch before platforms; name owners for each arrow.
- 03 — Lab
Hands-on cells with stop rules posted visibly on the wall.
- 04 — Retro
Short written retro even when tests fail; feeds the next cohort update.
From recent cohorts
“Meta Ads Audience Labs forced our naming to match what analytics exports — boring win, huge time save.”
Persona Blueprints for Paid Social made exclusions a first-class field. Creators stopped guessing.
Retail Geo and Intent Targeting was blunt about weather overlays being directional only — appreciated the honesty.
Measurement Readiness stop rules fit on one screen. Finally.
Latest notes
Signal Hygiene Before You Touch Interest Clusters
Why cleaning event names saves more time than adding another lookalike — a field note from Incheon cohorts.
Drawing Personas Without Inventing Fake Jobs
Persona cards fail when they read like fan fiction. Here is how we pressure-test roles against paid social reality.
Plain answers
Do you run media for us?
No. We train your team to design audiences and handoffs; buying stays in-house or with your agency.
Are prices final?
Tuition shown is informational; contracts may include tax or materials. See Refund & Cancellation for eligibility.
What is excluded?
We do not broker vendor deals, negotiate influencer rates, or guarantee platform approvals.