Interest clusters
Interest Stacks That Hold
Interest clusters look easy until spend scales. This course teaches how to stack interests for Social Media Audience Targeting so learning phases stay stable, how to document why a cluster exists, and when to retire one without nuking history.
What is inside
- Cluster naming tied to hypotheses
- Seasonality overlays for KR shopping peaks
- Decay checks when CTR drifts
- Expansion ladder (tight → thematic → broad)
- Guardrails for conflicting interests
- Peer review of two live stacks
- Exportable decision log
Outcomes you can show a manager
- Rebuild one underperforming stack with documented rationale
- Ship a decay checklist your team runs monthly
- Present a cluster map stakeholders can read in five minutes
Tuition (informational)
510,000 KRW · Certificate not bundled
Lead instructor
Leo Han
Curriculum strategist focused on interest graph tooling.
Questions
Examples skew Meta and TikTok; principles apply to other interest-based tools with instructor notes.
Notes from participants
Interest Stacks That Hold finally gave my pod a shared ladder for expansion. The decay checks when CTR drifts section paid for itself in week one.
Still wish we had one more B2B service example, but the worksheets are sharp.