Persona design
Persona Blueprints for Paid Social
Persona design for Social Media Audience Targeting means operational clarity: which signals justify an audience split, which behaviors belong in exclusions, and how to brief creators without vague adjectives. You build three blueprint types used in our certificate track.
What is inside
- Interview → signal mapping worksheet
- Persona cards with “do not target” notes
- Creative hook lines tied to each persona
- Overlap checks against CRM reality
- Localization notes for KR feeds
- Peer review rubric for persona quality
- Export pack for media agencies
Outcomes you can show a manager
- Publish two persona cards tied to measurable signals
- Run an overlap review with your CRM owner
- Deliver a creative brief add-on media can execute
Tuition (informational)
360,000 KRW · Certificate track available
Lead instructor
Sora Cho
Lead instructor; curriculum for persona and interest modules.
Questions
You can start with existing interview notes; we supply prompts if you need fresh conversations.
Notes from participants
Persona Blueprints for Paid Social forced us to write exclusions, not just pretty slides. The Persona cards with “do not target” notes changed how we brief TikTok creators.