Platform targeting
Meta Ads Audience Labs
This lab walks through Meta’s audience tooling with a campaign-ops lens: how to translate briefs into durable ad set structures, when to split by creative angle versus placement, and how to document assumptions for downstream reporting. You leave with worksheets aligned to Currentx Wavehub Lab’s Social Media Audience Targeting stack.
What is inside
- Advantage+ shopping vs lead gen guardrails
- Custom audiences from first-party lists (hashed)
- Lookalike sizing trade-offs for KR retail verticals
- Placement-level exclusions without starving learning
- Creative-to-ad-set pairing checklist
- QA pass before spend goes live
- Handoff template for in-house teams
Outcomes you can show a manager
- Produce a documented audience map for one live brief
- Ship three ad set patterns your team can reuse
- Run a pre-flight QA that catches overlap drift early
Tuition (informational)
420,000 KRW · Certificate track available
Lead instructor
Haneul Park
Program director; former in-house lead for regional consumer apps.
Questions
We reference creative delivery choices only where they intersect with audience design. Deep creative production is not included.
Notes from participants
The Meta Ads Audience Labs workbook finally gave us a shared language between CRM exports and what media actually receives. Naming conventions alone saved two weekly syncs.
Dense but fair — week two assumed I already knew catalog feeds; I caught up with office hours.