First Incheon lab
Twelve media buyers prototyped interest stacks with paper diagrams only.
About
A small lab obsessed with legible audiences
Currentx Wavehub Lab began as late-night whiteboard sessions between media buyers and CRM owners who were tired of mismatched naming between spreadsheets and ad accounts. We formalized those arguments into Social Media Audience Targeting programs that privilege paperwork: diagrams, exclusion lists, UTMs, and retros — not motivational slogans.
Milestones
Certificate track launch
Added Creative-to-Audience Matching as a bridge between persona and placement courses.
Hybrid labs stabilized
Yeonsu room plus mirrored Zoom seats with shared QA boards.
People
Haneul Park
Sets cohort calendars, keeps vendor handoffs legible, and teaches Meta Ads Audience Labs.
Sora Cho
Runs live critiques, prefers uncomfortable questions early, and anchors measurement modules.
Leo Han
Maps exercises to real ad account screenshots and retires modules that age poorly.
Nari Yoon
Pairs participants with office hours blocks and tracks constructive friction points.
Dabin Kim
Translates messy team training requests into clear enrollment paperwork.
Junseo Lee
Keeps labs stocked, schedules rooms in Yeonsu, and handles AV gremlins calmly.
Mira Seok
Cuts demo reels used in class without over-polishing the mistakes we want you to see.
Taichi Ryu
Resets sandbox accounts, labels cables honestly, and photographs whiteboards before erase.
Yena Koo
Maintains reading lists on platform changelog drift and flags outdated screenshots.
Owen Bak
Agency-side media buyer rotating in quarterly to roast briefs with kindness.
Selin Ahn
Checks contrast, caption timing, and keyboard paths for every shipped template.