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Social Media Audience Targeting course

This page stitches together three studio modules we normally teach separately: platform audience models, persona building, and creative targeting experiments. Use it as a map before you pick individual programs.

Platform audience models

We model how each platform stores signals, where lookalikes leak, and how exclusions behave during learning. You leave with blank templates for Meta, TikTok, LinkedIn, and YouTube — not identical grids, because each tool punishes laziness differently.

Persona building

Personas here are operational: each card lists observable signals, creative hooks, and explicit “do not target” lines. We practice writing personas that annoy everyone outside the target — a quick quality check.

Creative targeting experiments

Experiments combine temperature ladders, ladder notes instead of bloated matrices, and stop rules written for tired managers. The goal is legible tests, not theatrical charts.

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