Platform targeting
YouTube Placements and Custom Intent
YouTube sits differently in Social Media Audience Targeting mixes. Learn placement grouping, custom intent keyword hygiene, and how to document suitability choices so media and brand teams stay aligned.
What is inside
- Placement grouping heuristics
- Keyword hygiene ladder
- Brand suitability documentation
- Creative length guidance by placement
- Frequency notes without overpromising
- Handoffs to measurement course
- KR creator collaboration addendum
Outcomes you can show a manager
- Publish a placement map for one funnel
- Clean a custom intent list with documented removals
- Deliver suitability notes legal can skim quickly
Tuition (informational)
390,000 KRW · Certificate not bundled
Lead instructor
Nari Yoon
Student advisor; long-form funnel workshops.
Questions
A supplemental module; primary focus is in-stream and in-feed.
Notes from participants
YouTube Placements and Custom Intent cleaned our keyword list without stripping intent. Brand suitability notes are now one page, not twelve.