Platform targeting
Retail Geo and Intent Targeting
Retail Social Media Audience Targeting fails when geo shapes are sloppy or intent tags drift. Learn polygon hygiene, safe radius rules, and how to pair offline promos with digital exclusions so stores are not cannibalized.
What is inside
- Polygon drawing QA checklist
- Foot-traffic proxy sources (public)
- Intent tag freshness review
- Store-level exclusion examples
- Weather and event overlays (manual)
- Creative localization for districts
- Reporting bridge to store ops
Outcomes you can show a manager
- Redraw one metro map with documented assumptions
- Ship a store-level exclusion pattern ops agrees to
- Produce a weekly intent freshness pass
Tuition (informational)
540,000 KRW · Certificate track available
Lead instructor
Haneul Park
Program director; retail pilots across Yeonsu and Seoul corridors.
Questions
Helpful but not mandatory; we provide anonymized exemplars.
Notes from participants
Retail Geo and Intent Targeting gave our districts honest polygon notes. The reporting bridge to store ops stopped the weekly blame game.