Creative-audience matching
Measurement Readiness for Targeting Tests
Testing audiences without measurement readiness wastes spend. Learn how to phrase hypotheses, pick modest holdouts, and label reporting so operational leaders understand what moved — without promising miraculous lifts.
What is inside
- Hypothesis one-pager template
- Holdout sizing for SMB campaign sizes
- UTM and ad naming alignment
- Weekly readout format for execs
- Guardrails against peeking too early
- Documentation for external reviewers
- Retro format when tests fail
Outcomes you can show a manager
- Run one disciplined test with documented stop rules
- Deliver a weekly readout stakeholders actually read
- Archive a retro that informs the next test
Tuition (informational)
180,000 KRW · Certificate track available
Lead instructor
Sora Cho
Lead instructor; measurement modules across certificate tracks.
Questions
We teach practical guardrails, not advanced econometrics.
Notes from participants
Measurement Readiness for Targeting Tests gave us stop rules we actually follow. The retro format when tests fail kept morale steadier than expected.
Short course, zero fluff — UTMs finally match ad naming.